TAYLORMADE UNVEILS THE NEW SHAPE OF PERFORMANCE WITH THE INTRODUCTION OF SIM
Shape In Motion—or SIM. That’s the acronym for TaylorMade’s latest series of drivers, fairways and hybrids, which hits stores February 7. Catchy, right?
CALLAWAY DOUBLES DOWN WITH AI FOR NEW MAVRIK DRIVER
“Artificial intelligence has really revolutionized how we design clubs.” That’s the take of Steven Sourigno, Callaway’s California-based product manager...
LIFT OFF—WILSON HITS MARKET WITH NEW LAUNCH PAD CLUBS
Most golfers need some help—something Wilson Golf recognizes. And while Gary Woodland won the U.S. Open playing Wilson clubs, the average weekend warrior...