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Privacy Policy

Last Updated: November, 2024

Golf Town (“Golf Town”) is dedicated to giving you a safe and personalized shopping experience. Golf Town is a Sporting Life Group Limited company. This Privacy Policy explains how Golf Town (“we”) collect, use, disclose, protect and otherwise manage your personal information when you shop at a Golf Town store (“Store”) for products or services, visit our Website at www.golftown.com and other websites where this Privacy Policy is posted (“Website”), or interact with us in other ways. It also explains your choices and rights regarding your personal information (See Sections 5 and 8).

Please read this Privacy Policy carefully before using our Website, services, or applying for a job with us. By sharing your personal information with us, you agree to the practices outlined in the Privacy Policy. If you don't agree, please don't use our Website or provide your personal information to us.

Stay Updated
Please review this Privacy Policy regularly as we may make changes to it from time to time. We will indicate at the top of the Privacy Policy when it was most recently updated and, if the changes are significant, we will provide more prominent notice.

1. What Personal Information Do We Collect and How Do We Use It?

“Personal Information” is information related to you, which could reasonably be used to identify you. It does not include business contact information when used for business-related communications, or anonymous or aggregated information which does not identify you.

For the most part, we collect your Personal Information when you give it to us directly. There are instances when we collect your Personal Information from third parties or automatically, through the use of cookies and other technologies, such as when you visit our Website or make an online purchase.

We have detailed the types of Personal Information we may collect and how we use it below:

Category of Information	Type of Personal Information	How We Use It
Account Information	Name, address, email address, purchase and transaction history, product preferences, preferred store location, gender, phone number, birthday, email communication preferences.	To maintain your profile, track your Leaderboard, provide you notices about your account or purchases, conduct analytics to enhance your experience at our stores and online, and communicate with you about offers, promotions, contests, and services that we think are relevant to you.
Purchase/Return Information	Payment information such as your credit card or other payment number, address, contact information, purchase or transaction details. When you purchase a service on your sporting equipment (e.g. custom fit clubs), we may collect measurements such as your weight and height.	To process and verify your purchases (including equipment service and gift cards), returns, track your order, maintain a record of your transactions, and communicate with you about offers, promotions, contests, and services that we think are relevant to you.
Demographic Information	Gender, age, location, shopping history.	To provide you with a tailored and enhanced shopping experience and send you relevant marketing communication.
Location Information	Address, postal codes, IP address.	To direct you to the closest store to you, and understand the demographic of our customers and the traffic flow both on our Website and in store.
Wishlist / Gift List Information	Name and date of your event, name and email address of individuals you wish to communicate with about your event or wishlist (if available).	To email a person products that are of interest to you at your request.
Video and Audio Information	Images, videos from CCTV surveillance at our Stores and call recordings when you speak to our customer support centre.	To protect our customers, employees and our business and detect, prevent and investigate theft or misconduct. We use call recordings for quality assurance and training purposes.
Device Information	Device identifiers, mobile and web network activity and related information including IP address, internet service provider, operating system, type of device (e.g. laptop or mobile phone), cookie settings, and location information. (Also see Section 6 to learn more about the use of Cookies)	To make our content available to you, ensure you can interact with our Website properly based on your device, conduct analytics, and for security of our Website. We also use it to better analyze trends, administer our Website, navigate user movement around the Website, and email communication.
Voluntary / Optional Information	Information you choose to provide via surveys, competitions, event sign-ups, and social media accounts including social media handles.	To administer contests, organize events, understand your preferences, provide you with relevant information, and improve our services based on survey feedback.
Legal Information	Fraud alerts and checks raised about your transactions, including payment card declines, suspected criminal activities involving our services, complaints, claims or accidents reported by you.	To protect our customers, staff and business from criminal activities and potential risks, fulfill our legal responsibilities, and defend ourselves if necessary.
Job Applicant Information	Name, contact details, education history, qualifications, background checks, resume and other employment-related information for application purposes.	To provide you with potential employment.

2. Who Do We Share Your Information With?

We do not sell your Personal Information. In limited circumstances, we share your Personal Information with contractors, service providers, and other third parties we use to support our business such as delivery providers, analytics and search engine providers that assist us with Website improvement and optimization, and for personalization and advertising. When sharing your information, we take measures to limit who we share the information with and how much information we share to only what is necessary to achieve the purpose.

Specifically, we may disclose Personal Information that we collect or you provide to us under the following circumstances:

2.1. Affiliates And Service Providers:
We do not sell your Personal Information. In limited circumstances, we share your Personal Information with contractors, service providers, and other third parties we use to support our business such as delivery providers, analytics and search engine providers that assist us with Website improvement and optimization, and for personalization and advertising. When sharing your information, we take measures to limit who we share the information with and how much information we share to only what is necessary to achieve the purpose.

These companies and service providers will only have access to the Personal Information they need to do their jobs. We do not allow them to use or share your Personal Information for their own advertising or other purposes unless you have consented.

2.2. Legal Disclosures:
We may share your Personal Information (including transaction data, video footage, and images) with law enforcement and government agencies if required by a search warrant or other legally valid requests or inquiries. We might also share it with an investigative body in cases of alleged or actual agreement breaches, law violations, fraud, or loss prevention, as required by Canadian law. Additionally, we may disclose Personal Information if needed to establish, exercise, or defend legal claims, or as allowed by applicable law.

2.3. Mergers And Acquisitions:
We may transfer any information we have about you as an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Golf Town or as part of a corporate reorganization or other change in corporate control.

2.4. Fraud Detection and Prevention:
When you make a purchase, we may share your Personal Information with our fraud prevention partner to help us detect and prevent fraudulent transactions. This Personal Information may include your first and last name, shipping and billing address, email address, partial payment card information, transaction-level details, as well as your IP address and other information about your device. Our fraud prevention partner uses the information we provide and combines it with other customer data they receive from their clients. For more information about the manner in which our fraud prevention partner manages your Personal Information, click here..

3. Where is Your Personal Information Stored?

We may process, store, access or transfer your Personal Information outside of the jurisdiction you reside in. For example, our service providers may be located outside of Quebec or Canada and your Personal Information may be subject to the laws of the jurisdiction in which it is stored, which may or may not be as comprehensive as the laws of the jurisdiction in which you reside. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of the area of jurisdiction may be able to obtain access to your Personal Information through the applicable laws.

4. What Websites Do We Link To?

Our Website may host links to third-party sites that are not owned or operated by Golf Town. Likewise, third-party websites where we advertise may feature links to our Website. Unless otherwise provided in this Privacy Policy, we will not share your Personal Information with these third parties without your consent. We include links to third-party websites for user convenience, not as an endorsement or referral. We strongly recommend that you carefully read the privacy policies, notices, and terms of use of these linked websites as they operate independently from us. Given that we have no control over these websites, we do not accept responsibility or liability for their data collection, usage, disclosure, security practices, or any other way they may handle your Personal Information.

5. Minors

We do not intentionally target or collect information from anyone under the age of 14 (fourteen). We do, however, in the course of providing some of our services (e.g. equipment fitting and repairs) collect minimal information about minors to provide the service with parent/guardian consent. In all instances, the information does not need to be provided with any identifiable information.

6. What Are Your Choices?

We created mechanisms to provide you with the following control over your information:

6.1. Tracking Technologies and Advertising:
We use cookies on our Website. “Cookies” are small text files which are saved on your computer’s browser when you visit a website. Cookies and other tracking technologies like web beacons/pixels and tags can collect information such as your browser type, IP address, device identifier and model, location information, and how you interact on our Website, such as the pages you visit, when you return to the Website, and the amount of time you view it. This information helps us manage our Website, improve your online shopping experience by saving your preferences, and suggesting relevant products we think you would like.

You have the choice to reject cookies by resetting your browser. You can manage cookies via your browser under your Settings. If you choose to decline cookies on your browser, you will reject cookies from all websites, not just ours. You may also lose some functionalities on our Website and other websites if your browser blocks all cookies.

Some content or applications on our Website, including advertisements, are also served by third parties, including advertisers, ad networks and servers, content providers, social media platforms and application providers. These third parties may use cookies to collect information about you when you use our Website, including information about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioural) advertising or other targeted content.

You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website.

6.2. Marketing Communications:
If you have signed up for marketing communications through a purchase (implied consent) or expressly opted in to receive communications from us, you can opt-out by:

“unsubscribing” directly from the email / SMS communication;
adjusting your user preferences from the footer of our email communications; or
sending us an email (to privacyofficer@sportinglifegroup.ca) stating that you no longer wish to receive communications from us.

Once you have sent the unsubscribe request, please allow for 10 (ten) days for the request to be processed.

If you opt out of marketing communications, we may still send you communication regarding your product or service purchase, warranty registration, product service experience, or other transactions.

6.3. Interest-Based Advertising and Analytics:
Like many other websites, we use third parties, such as Meta and Google Analytics, for advertising and analytics. This allows us to understand how visitors use our Website, to promote interest-based advertisements to you, and to measure how users interact with those advertisements.

The information we collect through Google Analytics is aggregated and we cannot identify who you are. When we serve interest-based advertisements to you (via Meta or otherwise), we may do this using web tracking tools or by converting an email address, phone number or other contact information you provided to us into a unique value that these platforms may compare to a unique value created from information you provided to those platforms. These third parties use their own tracking technologies (e.g. cookies, beacons, pixel tags, flash cookies etc) on our Website and unaffiliated websites and social media to provide you with targeted advertising based on your interests.

Digital Advertising Alliance of Canada

Network Advertising Initiative

https://www.facebook.com/about/privacy/.

7. How Do We Safeguard Your Personal Information?

We take every reasonable measure and precaution to protect and secure your Personal Information. We maintain administrative, technical and physical measures to safeguard your Personal Information under our custody and control against unauthorized access, use, modification and disclosure. Some of your Personal Information may be accessible online and protected by a password of your choice. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls or email messages).

8. How Long Do We Retain Your Personal Information?

We will keep your Personal Information only as long as necessary to achieve the purposes for which it was collected, including meeting any legal, accounting, or reporting obligations, unless otherwise permitted or required by law. In some cases, we may anonymize your Personal Information so it can no longer be linked to you. We reserve the right to use this anonymous data for any legitimate business purpose without further notice to you or your consent.

9. How Can You Access or Correct Your Information?

If you have created a profile on our Website, you can review and change your Personal Information by logging onto the Website and visiting “Account Overview”, where you can review, verify, or correct your Personal Information.

Alternatively, you may request we provide you with access to your Personal Information or request we make changes to it, subject to certain legal exceptions. If we cannot provide you with access or correction of your Personal Information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

To make such requests, you can contact us by completing a form at https://www.golftown.com/en-CA/contactus. To fulfill your request, we may require additional information from you to verify your identity.

10. How Can You Make a Privacy Inquiry or Contact Us?

If you have any questions, comments or concerns about our privacy practices or how our service providers manage your Personal Information, you may contact us at https://www.golftown.com/en-CA/contactus or by mail at the address provided below:

Privacy Officer (Attention: Casey Francis)
Sporting Life Group Limited
7777 Weston Road
Suite 900
Woodbridge, Ontario
L4S 0G9
Canada
E-mail: privacyofficer@sportinglifegroup.ca

If you are concerned about your Personal Information, we would appreciate hearing about it first to try and resolve your concerns. If we did not respond satisfactorily to your complaint or inquiry, you have the right to notify the Privacy Commissioner of Canada:

Office of the Privacy Commissioner of Canada
30 Victoria Street
Gatineau, Quebec
K1A 1H3

Toll-free: 1-800-282-1376
Phone: (819) 994-5444
TTY: 819-994-6591
www.priv.gc.ca