When you hear Cobra, words like speed, distance, power, and maybe even daringness, come to mind. Not necessarily your grandfather’s golfing brand, and not exactly trying to be, Cobra isn’t afraid to push the boundaries with their modern designs and electric colour patterns. Partnering with leading young stars such as Rickie Fowler, one of the game’s most popular and charismatic players, and Bryson DeChambeau, a player who eschews golf orthodoxy in pursuit of scientific revelation, Cobra has ascended to the top tier of equipment producers. The new KING F9 driver, with a lower centre of gravity and a more aerodynamically efficient (Bryson approves) design as part of its SPEEDBACK Technology, is the latest in a long list of equipment breakthroughs that have resulted in Cobra’s success.